Marketronics Specialists in SEO.
Search Engine Optimisation or SEO is a much used phrase in online marketing today. It could be described as the art of achieving prominent ranking on search engines such as Google, Yahoo, Bing etc.
Search engines today, particularly Google, are becoming more sophisticated in weeding out the scam sites. That is sites which use false content on a website to lure a searcher to them just for the traffic, but don’t provide the information or product they are searching for.
Increasingly it is imperative that a genuine business has a well constructed website with SEO woven expertly into quality content to continually rank well on search engines. This content needs to be relevant, original and continually freshened to have the best chance of success.
If your business is in a highly competitive category such as Accommodation, Restaurants, Building Trades etc. it can be very difficult to achieve front page for key word searches for your business. You can pay big dollars for advertising on the search engines and you can pay big dollars for intensive SEO, and sometimes both are necessary to achieve top billing.
However “Organic SEO” or SEO which is woven into your website as it is constructed should be tried first. It is comparatively inexpensive and has long term benefits. SEM (Search Engine Marketing) and SEO Guru Duane Forrester, head of the Web Master program at Bing, makes the point -” SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
Contact us here to learn more on how we can work with you to grow your business.