Search Engine Optimization starts with quality organic content.
Search Engine Optimization or SEO comes in many forms today. However each form falls into one of two categories.
There is Paid Search Engine Advertising or Organic Search Engine Optimization.
The paid version can be very expensive for small business. However organic content, woven into your pages by a skilled SEO professional, can be obtained at a comparatively low cost.
There is evidence to show that customers prefer to find businesses organically rather than in the advertising. Particularly if the business description is relevant to their needs.
Search engines such as Google, Bing and others have a vested interest in encouraging businesses into advertising. However they must be careful to be relevant to the searchers.
They therefore spend a lot of time and effort ensuring that organic searches uncover the best results.
As Google evolves and strives to be more helpful to their users, they are taking steps to wipe out the “Scam” marketers.
The result of this strategy is that increasingly, when you make a search, you are not bombarded with “rubbish” websites which are of no help at all. The aim is to put interesting sites with helpful content to the top of the search.
Google are constantly changing their website search mechanisms to crawl through content and weed out the rubbish from the genuine. It is therefore more important than ever that your website has quality content which is constantly updated.
Quality content and quality Organic SEO go hand in hand.
As Google’s and other search engine “Bots” become more sophisticated, it is paramount that your content is of a high standard and relevant to what your potential customers are searching for. Your posts and pages must also be maintained on a regular basis.
As SEM and SEO Guru, Duane Forrester, said recently. SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.
High standard organic SEO is woven into the fabric of your website content. The content must be readable and beneficial to the searchers, while at the same time contain text that the Google search tools find worthy of search elevation.
At Marketronics we not only specialise in quality web design, we also focus on quality content.
We analyse your business model and who your customers are.
We then construct a profile of the people searching for your products or services.
We then determine how they will search and the key words they will use.
This process leads to elevation on search engine searches and puts your website reference in front of your potential customers or clients.